We use research as a component all of our services to varying degrees. We've developed a service called the Essence Story™ where we connect with the pains, problems, needs and concerns of your ideal audience and identify the market trends that compel them to choose you over your competitors. With focus on product data rather than market data, most businesses miss 97% of their audience! This service is a critical component to any strong marketing plan. Common sense tells us that there are fewer ideal buyers (or customers, clients, patients) than general buyers. Research allows us to focus in on the targets most likely to engage with your brand, products and services.
Niche market analysis
Primary and secondary marketing analysis
Target audience research
Competitive analysis
Brand research (focus groups, message accuracy testing, culture testing)
Keyword analysis (online)
Your customers won't believe you The reason is that you don't believe you! After collaborating with hundreds of business owners, marketing managers, CEOs of businesses, large and small, on their creative goals, plans and ideas - one truth shines brighter than the rest.
Study after study shows most marketers don't believe what they communicate in their marketing. And, if you don't believe it 100%, nobody else will either. Customers might hire you, or buy something from you, but in the end the value experienced on both sides of the table will suffer for it. You will progress slowly if at all. Your short-term profits will be overshadowed by long-term failure. You and your team will be unfulfilled.
