Meet Nate Lindquist

An experienced perspective. A real conversation.

Entrepreneur. Business Builder. Advisor. Founder of Innerspire since 2006.

Nate Lindquist seated on a wooden deck with the Chicago skyline and sailboats behind him, surrounded by his original client campaign artwork, the Excuse Removal Blueprint book and an Innerspire mug
all original featured artwork and strategies were created as original client business optimization work. AI was not used for the client work shown when in its original form.
Nate Lindquist
Nate LindquistFOUNDER, INNERSPIRE

Entrepreneur. Business Builder. Advisor.

Meet Nate Lindquist.
A person. Not a playbook.

For more than 31 years, I've been building businesses, helping business owners solve difficult problems, and finding opportunities and innovations others often overlook.

My experience spans business turnarounds through major economic recessions, sales and marketing, product development, leadership, and growth strategy. I've worked with hundreds of businesses—from independent service companies and regional brands to larger, well-established organizations including Cabot Cheese and Velcro USA.

I've built and operated my own businesses, developed original business improvement frameworks, authored Excuse Removal Blueprint™, and hosted The Minimalist CEO Podcast™.

My approach is simple: Play to your gifts and strengths and don't start adding a bunch of new stuff like tech or fancy AI systems. Start by assessing what's winning and what's not—and then remove the extra. Ask better questions, measure what matters, challenge assumptions, and understand what's actually happening. I work alongside business owners to create meaningful, measurable improvements.

Because sometimes the biggest opportunity isn't something new. It's something hiding under some surprisingly simple questions.

More about Nate

Real Business Results.

Original thinking. Measurable outcomes.

Case study:Hady M., Engineer

Monthly revenue

$20K → $70K

Monthly revenue in approximately six months.

“We went from about $20k to $70k months working with Nate for 6 months.”

Individual client experience. Results are not guaranteed or typical.

Case study:Darrell, Electrician & Engineer

New business

$400K

New business in a couple of months.

“It was amazing to see $400k in new business in only couple months, I'd never made over $65k a year!”

Individual client experience. Results are not guaranteed or typical.

Case study:Leon, Coach Services

New business

$175K

New business in a couple of months.

“With Nate's unmatched guidance I brought in $175k in just a couple months of new business”

Individual client experience. Results are not guaranteed or typical.

Case study:John, Putnam Fuel

Business turnaround

$1.2M+ IN DEBT → $14M+ REVENUE

24% OPERATING PROFIT MARGIN

In just over two years.

“We went from over $1.2Million in debt to over $14million in revenue and 24% operating profit margin in just over 2 years”

Individual client experience. Results are not guaranteed or typical.

Nate's superpower

If there's an area of your business that creates doubt, Nate can help you see where the certainty will come from!

We helped transform these businesses and hundreds of others... some of them front to back!

Many of the businesses have scaled or been sold successfully.

Building businesses since 1996. Asking better questions for a lifetime.

In addition to our coaching and consulting, we've helped direct entire brands to new levels of success.

Barnes & NobleCabot CheeseVelcro USAThe 5S StoreAppletree Business ServicesCabiniftyHydrospondersIce Dam ShieldLegacy Home ServicesPutnam Fuel CompanyRestoration DominationTreba Outdoor Adventure GearVoice Actors WorldwideRockford Apartment RentalsCharity Bridge

The work

From strategy to the finished campaign.

We didn't just advise. We built the strategy, the brands, the marketing and ran the campaigns alongside the owners.

Yes, this is all of our work, creative direction, copy targeted at effective business growth, promise making and promise keeping!

Every campaign scientifically engineered to include offers that distinguished the brand as the ONLY option. The Oil Save Score™, The Energy Monsters™, Dangerous Trends Reports™, making our clients a Category of One™ and many others... activating our clients' success again and again. We know what commands attention!

And it shows up every call and strategic session with our clients.

Putnam Fuel — “Monster” campaign
Putnam Fuel — “Monster” campaign
Hydrosponders — homeowner report
Hydrosponders — homeowner report
Putnam Fuel — family energy ads
Putnam Fuel — family energy ads
Appletree — “Get a Map” mailer
Appletree — “Get a Map” mailer
Fuss & O'Neill — MaxHindsight one-sheet
Fuss & O'Neill — MaxHindsight one-sheet
Belleza — price brochure
Belleza — price brochure
Treba — holiday promotion
Treba — holiday promotion
Giant Landscaping — door hanger
Giant Landscaping — door hanger
Legacy Home Services — campaign banner
Legacy Home Services — campaign banner
Silicon Software — VisualApplets
Silicon Software — VisualApplets
Vehicle wraps
Vehicle wraps
Restoration Domination — campaign
Restoration Domination — campaign

Putnam Fuel — the business behind the campaigns.

Case study:John, Putnam Fuel

Business turnaround

$1.2M+ IN DEBT → $14M+ REVENUE

24% OPERATING PROFIT MARGIN

In just over two years.

“We went from over $1.2Million in debt to over $14million in revenue and 24% operating profit margin in just over 2 years”

Individual client experience. Results are not guaranteed or typical.

Established businesses. Open minds.

Is this conversation for you?

You're probably a good fit if…

  • Around 10 years or more in business. You've built something real.
  • You're making good money. And you've got your share of frustrations, too.
  • You're stubborn. But you care deeply about your people and customers.
  • Quality matters. You're proud of what your business delivers.
  • You can handle a little pushback. You're willing to challenge what you think you know.

We're probably not a fit if…

  • You're not committed to delivering an excellent product or service.
  • Status and ego matter more than listening, learning, and collaborating.
  • Making more money matters more than doing what's right.
  • You believe AI has all the answers and people are becoming irrelevant.
  • You're unwilling to consider something new.
  • You'd rather complain about money problems than roll up your sleeves and solve them.

Still interested? Good.

Let's see what we discover in 15 minutes.

I bring decades of experience, plenty of ideas, and some questions that might make you uncomfortable. You bring your experience, your business, and a willingness to look at things differently.

Let's Find Out