Client work

The thinking. The words. The creative direction.

A good plan needs to become something people understand and respond to.

I develop the concepts, offers, and copy, then give designers and other specialists clear direction to bring them to life.

The client work shown here includes my original concepts, copywriting, and design direction—developed to solve specific business problems.

Putnam Fuel

The business behind the campaigns.

The starting point was more than $1.2 million in debt. The work included strategy, brand development, marketing, and campaigns alongside the owner, including the Oil Save Score^™ and Energy Monsters^™ offers. John reports more than $11 million in revenue and a 24% operating profit margin in just over two years. His own words appear below alongside original campaign artwork.

Appletree

A useful offer and a clear message.

For Appletree Business Services, the work included developing the offer, writing the words, and giving the design a clear direction. The original “Get a Map” mailer below shows how those pieces came together.

Hydrosponders

Information customers can use.

The work included developing an offer and explaining it through a homeowner report and Dangerous Trends Reports^™. The original report below shows the words and design created to give customers useful information.

The work

From strategy to the finished campaign.

We didn't just advise. We built the strategy, the brands, the marketing and ran the campaigns alongside the owners.

Yes, this is all of our work, creative direction, copy targeted at effective business growth, promise making and promise keeping!

The work included distinctive offers such as the Oil Save Score^™, The Energy Monsters^™, Dangerous Trends Reports^™, and Category of One^™ positioning. These examples show strategy, offer development, creative direction, copy, and implementation alongside business owners.