Case study:Hady M., Engineer
Monthly revenue
$20K → $70K
Monthly revenue in approximately six months.
“We went from about $20k to $70k months working with Nate for 6 months.”
Individual client experience. Results are not guaranteed or typical.

Innerspire · Chicago · Est. 2006
You’ve built a good business, but your time and money are spread across too many projects, marketing activities, and competing priorities. I help you decide what deserves attention, what can stop, and where a focused effort could produce better results—then develop the plan and materials to move it forward.
Call me directly at 603-714-5176
“We’re doing plenty of marketing, but I couldn’t tell you what’s bringing in our best customers.”
“We have good ideas, but everything becomes another project on my plate.”
“Our customers love us. There must be a better way to turn that into introductions.”
More people at your workshops?
Let’s find the right audience, give them a compelling reason to attend, and make it easy to say yes.
More business through relationships with other companies?
Let’s find businesses that already serve your ideal customers and develop an offer that benefits everyone involved.
More of the right people taking the next step?
Let’s discover what’s holding them back—an unanswered question, an unclear offer, or a difficult process—and work on removing it.
“A specific goal gives us something useful to focus on, act on, and measure.”
A restoration company helped homeowners with water damage, construction, and mold problems. We helped it build relationships with doctors’ offices that could share information about mold and indoor air quality with interested patients.
That focused approach created a new source of referrals for mold inspection and remediation. We also helped the company improve how it handled the resulting sales conversations.
After just 30 days of working together, their close rate increased from about 15% to over 70%.
See more examples of focused workDiscover
Get to know you, your business, your people, and what you want from it.Get Clear
Ask questions, examine the numbers, gather evidence, and uncover what deserves attention.Align
Choose the opportunities that best fit your goals, resources, and priorities.Get After It
Put the plan into action, measure what happens, and keep improving.Because building a better business should mean more than improving the numbers.
It should create greater freedom, stronger relationships, more meaningful work, and a life you actually enjoy living.
Original thinking. Measurable outcomes.
Case study:Hady M., Engineer
Monthly revenue
$20K → $70K
Monthly revenue in approximately six months.
“We went from about $20k to $70k months working with Nate for 6 months.”
Individual client experience. Results are not guaranteed or typical.
Case study:John, Putnam Fuel
Business turnaround
$1.2M+ IN DEBT → $11M+ REVENUE
24% OPERATING PROFIT MARGIN
In just over two years.
“We went from over $1.2Million in debt to over $11million in revenue and 24% operating profit margin in just over 2 years”
Individual client experience. Results are not guaranteed or typical.
How I can help
I help you find the opportunity and work out how to act on it. That can include shaping the offer, writing the words, and giving your designer or team clear instructions—so the thinking carries through into the finished work.
See my concepts, copy, and creative directionHow we work together
The opportunity might involve profit, pricing, operations, offers, partnerships, messaging, sales, customer experience—or removing unnecessary work. We start with your business and what you want from it.
01 · A conversation
A complimentary 30-minute conversation about your business, what you want from it, and where I might be useful.
Let’s talk02 · Business Opportunity Assessment
I study your questionnaire answers and information about your business, customers, and market to identify three worthwhile opportunities. Together, we choose a direction. You receive the findings and an initial action plan.
This is a paid engagement, with the work, timing, and fee agreed in advance. You can use the findings and initial action plan whether or not we work together further.
Explore the assessment03 · Optional development project
We can agree on a separate project to develop the chosen idea—researching partners, shaping an offer, writing copy, briefing a designer, or training the person who will present it.
You receive the agreed materials and a detailed plan showing who does what next.
The work, fee, and any outside costs are agreed before the project begins.
04 · Optional continued support
If you want continued support, I can help you review results, work through decisions, improve the messaging, and adjust the approach as you learn what works.
Continued support is optional. We agree its scope and fee separately.

Entrepreneur. Business Builder. Advisor.
For more than 31 years, I've been building businesses, helping business owners solve difficult problems, and finding opportunities and innovations others often overlook.
I founded Innerspire in 2006. I've built and operated my own businesses, worked with hundreds of business owners, and learned that better questions often beat adding more complexity.
Because sometimes the biggest opportunity isn't something new. It's something hiding under some surprisingly simple questions.
Ideas & systems
SIMPLE Business Systems brings together ideas I’ve developed about how businesses work, what customers need, and how to make more room for what matters. They can help us ask useful questions about your business.
Explore SIMPLE Business SystemsIn their own words

Darrell Johnson's experience
Darrell Johnson · Owner/Founder · Ice Dam Shield

Hady Makhmalbaf's experience
Hady Makhmalbaf · CEO/Engineer · MTZ Engineering

John Miles's experience
John Miles · President

Leon Streete's experience
Leon Streete · Owner/Founder

Nick Omana's experience
Nick Omana · Owner/Founder
A complimentary conversation
More profit? More time? A good idea you haven’t had time to explore?
Let’s talk about your business and what you’d like from it. We’ll spend 30 minutes getting acquainted and seeing where I might be useful.
You don’t need to prepare a presentation or have everything figured out.